Ben Shields (left) is the new operations manager for KBEY 103.9 FM Radio Picayune, while Mac McClennahan, the host of the 'Wake Up Show,' has added production to his list of duties at the Highland Lakes station. Staff photo by David Bean
KBEY 103.9 FM Radio Picayune named Ben Shields its new operations manager and added production to morning show host Mac McClennahan’s duties as of Monday, Jan. 31. Former Operations Manager Joel Burke recently left to take a position at KORA in Bryan-College Station.
With the new title, Shields has done every job at the Highland Lakes country radio station.
“I’ve done pretty much everything you can think of,” Shields said of his 20-year tenure at the station. “I’ve done commercials, I do the traffic. If something goes wrong, I figure it out and get the station back on the air.”
A desire to go into sports broadcasting drew Shields to radio. After graduating from Stephen F. Austin State University with a degree in communications, he came home to Horseshoe Bay and took on odd jobs for a few months. A local station that has since moved elsewhere advertised for a part-time job, and Shields nabbed it.
“I was supposed to work on weekends, but it ended up being a part-time job seven days a week,” Shields said.
He worked at a local liquor store to make ends meet until KBEY bought the smaller station and Shields was brought on full time.
“That was the fall of 2003,” he said. “The station was in Horseshoe Bay at the time.”
Calling football games on air soon became a reality. He provided play-by-play for Burnet High School Bulldogs games for 10 years before moving on to be the voice of the Marble Falls Mustangs for the past nine years.
The infamous north/south county rivalry between the Bulldogs and Mustangs is no problem for Shields, a 1996 graduate of Llano High School, where he played offensive lineman for the Yellowjackets.
Now located in Marble Falls, KBEY 103.9 FM Radio Picayune is part of Victory Media Marketing, which includes The Picayune Magazine, 101 Fun Things to do in the Highland Lakes magazine, DailyTrib.com, 101HighlandLakes.com, and The Daily and The 101 email newsletters, among other properties.
“Having Ben take over the radio part of the Victory Media family is exciting,” said Victory Media Publisher Mandi Goldsmith. “Ben comes to this job with a vast amount of knowledge and insight into what makes this station such a vital part of the community. He is the heart of the station, which is part of the heart of this community.”
Shields lives in Spicewood with his wife, Andrea, and two children, 9-year-old Hadley and 6-year-old W.J.
McClennahan took over the “Wake Up Show” in November 2021, a duty he currently shares with Donna Cruz, formerly of KFMK Spirit 105.9 FM, a Christian station in Austin.
McClennahan lives in Highland Haven with his wife, Rhoni. They have three grown children, one a graduate of Marble Falls High School. He has been on the air in major markets such as Houston, San Antonio, and Austin but relished the opportunity to return to his roots in community radio.
“If you want to know what’s going on in your community, that’s where you turn,” McClennahan said. “Especially with the station’s connection to local news sources like DailyTrib.com and The Picayune magazine. It’s all about being live, local, and part of the community.”
The “Wake Up Show” is on air from 6-10 a.m. Monday-Friday and includes local news broadcasts, local programs such as “Ask the Doctor” and the “Ask Wade” agriculture report, and interviews with people in the community.