Timeline set for south Marble Falls retail center: The Shops at Flatrock Crossing
These are renderings of the Shops at Flatrock Crossing, a planned retail center for south Marble Falls. Images from Flatrock Crossing Development Group Partners
After suffering a number of stalls and setbacks, the Shops at Flatrock Crossing is expected to open in fall 2027 according to developers. The 55-acre retail center will be near the intersection of U.S. 281 and East FM 2147 in south Marble Falls, bringing dozens of new businesses to the Highland Lakes area.
The project was originally announced in April 2024 with a planned March 2026 completion date, but that timeline was delayed due to a number of factors, including the need to satisfy federal flood mitigation regulations, the loss of integral business partners, and necessary environmental studies for endangered songbird habitat. Now, those problems seem to have been solved.
The Marble Falls Planning and Zoning Commission, on April 23, re-approved Flatrock Crossing’s preliminary plat and final plat during its regular meeting.
According to Marble Falls Development Services planner Hanna Kadow, city staff are now reviewing the Flatrock Crossing site development plan. Once that is approved, construction can begin.
“There should be no more stop gaps for (the developers),” Kadow told DailyTrib.
In the April 3 DailyTrib story “Shops at Flatrock Crossing inching closer to reality,” Flatrock Crossing co-developer Russ Roper told DailyTrib that the project was still moving forward and “just taking us a lot longer than anticipated.”
Roper, and the Flatrock Creek Development Group Partners, recently released an official statement on the retail center, announcing the advancement of development and a projected fall 2027 completion date.
“This project reflects decades of planning, investment, and commitment to the Marble Falls community,” Roper said in the April 24 media release. “We have seen the region grow and evolve, and The Shops at Flatrock Crossing is a direct response to that momentum—bringing quality retailers, new jobs, and long-term economic benefit to the area.”
The Shops at Flatrock Crossing is a massive undertaking, with an estimated $130 million price tag and 330,000 square feet of retail space. It is part of the larger Roper Ranch East Planned Development District, which will eventually include a large residential area and other commercial expansion along U.S. 281.
Additional tenant announcements will be made in the coming months according to developers, but some of the previously announced retailers are Academy, Hobby Lobby, Ulta Beauty, T.J. Maxx, Boot Barn, Famous Footwear, Chipotle, and James Avery.
“As one of the first developments of its scale and quality in the Texas Hill Country, The Shops at Flatrock Crossing is expected to serve a broad trade area, capturing both local demand and seasonal tourism traffic drawn to Marble Falls and the surrounding lakes,” reads the developers’ media release.