Surf’s up at Wakes2u, a new wakeboard, surf, and skate shop at 701 U.S. 281 North in Marble Falls in The Centre. It opens to the public Friday, Sept. 3, just in time for Labor Day weekend lake activities.
Store hours are 10 a.m.-6 p.m. Tuesday-Saturday and noon to 6 p.m. Sunday.
Wakes2u has been operating remotely since 2019, offering Highland Lakes residents and visitors wakeboarding and surfing lessons, mobile detailing for watercraft, and lakehouse rentals. Owner Bryce Murphy and his staff lead private lessons and summer camps.
The storefront allows Murphy to expand services, he said.
A ribbon cutting on Aug. 27 let people preview shelves stocked with wakeboard, skate, and surf gear from name brands such as Liquid Force, Billabong, and Sun Bum as well as Wakes2u-branded merchandise.