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MARBLE FALLS — The countdown has begun for the annual Marble Falls shopping extravaganza as merchants and shoppers get ready for a day of fun with lots of deals, enticements and even some costumes.

Moonlight Madness descends upon Marble Falls on Oct. 23. The day features more than 30 local participating retailers and businesses offering some great shopping deals.

“Moonlight Madness is a true shop local event,” said Amber Weems, publisher of The Picayune and president of KBEY 103.9 FM Radio Picayune. The station and paper are organizers and big supporters of the event. “What we’re doing through Moonlight Madness is giving our local businesses a special day just to highlight and promote themselves. It’s a great chance for people to come and check out the businesses, many of which they may not have been in before.”

During Moonlight Madness, participating businesses offer sales and other incentives to entice shoppers through their doors. There’s even a chance to win a local shopping spree.

Though it’s not a Halloween event, participants add another level of fun to it by dressing up in costumes. Businesses often pick a theme and center their costumes and decorations around it.

“The whole idea is to make shopping local a fun experience,” Weems said. “With the Christmas shopping season just around the corner, people often start dreading going shopping. Moonlight Madness is built around how fun it can be, especially when you get out and check out some of the stores you may have never been in before or haven’t stepped inside of for quite awhile.”

Businesses can still get involved by calling The Picayune’s Mandi Wyatt at (830) 693-7152. And shoppers can get a map with a list of the participating stores in the Oct. 22 edition of The Picayune.

For more on the event, go to