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MARBLE FALLS — Get ready for some ghoulish great fun and frightfully good deals Thursday, Oct. 27, as area merchants celebrate another season of Moonlight Madness.

Timed to coincide with Halloween every year, Moonlight Madness — an annual shopping and costume extravaganza —promises sales and other promotions from participating stores.

Sponsors say Moonlight Madness gets people excited about the wares offered by local retailers — especially with the Christmas shopping season just weeks away.

“It’s just a great, fun event,” said Dortha Feaster Coalter, the owner of The BookShop, 212 Main St.  “I love seeing the kids come in in their costumes with smiles on their faces.”

Sponsored by the Marble Falls/Lake LBJ Chamber of Commerce, merchants taking part in Moonlight Madness offer sales, discounts and special deals.



The stores often extend their hours, and shop owners and employees enjoy a bit of the “madness” themselves by dressing in costumes.

For a complete list of participating retailers, pick up copies of the Oct. 23 River Cities Sunday Tribune and the Oct. 26 Picayune. Both editions feature special pages that include a map of all the merchants.

A segment on Moonlight Madness also is featured on this week’s “Picayune Roundup” on

“It’s a lot of fun because the businesses and customers really get excited about it,” said Kathy Daniels of the Chamber.

In conjunction with Moonlight Madness, a “Haunted Dungeon” is offered at the Boys & Girls Club of the Highland Lakes, 1701 Broadway. It runs Oct. 27-Oct. 30. The cost is $5 for ages 8 and up, but adults must accompany children 8-12 years old.

For more on Moonlight Madness, contact the Chamber at (830) 693-4449 or (830) 693-2815.