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MARBLE FALLS — Officials are hoping a recent report indicating at least 30,000 vehicles travel through the city daily will give them they keys to drive more retail traffic to Marble Falls.

The Economic Development Corp. released the report — which measured traffic on a Thursday in April — to assist local retailers and coax others to locate in Marble Falls.

The traffic count, not the city’s population, should be a factor retailers consider when looking at whether to move to Marble Falls, officials said.