Highland Lakes Canine Rescue a stop on viral shelter fundraising tour
The Jordan’s Way fundraising tour is coming to Highland Lakes Canine Rescue on Aug. 7. The tour’s charismatic founder, Kris Rotonda, will livestream the three-hour event and put on a show with the hopes of raising thousands of dollars for local pooches in need.
The livestream will run on the Jordan’s Way Facebook page from 10 a.m.-1 p.m. Thursday, exposing the Marble Falls-area dog shelter to nearly one million social media followers. Donations to HLCR can be made directly on Jordan’s Way LIVE at Highland Lakes Canine Rescue Facebook page.
This is the second HLCR visit for Rotonda, who helped raise over $20,000 for the shelter in 2024.
Jordan’s Way was founded in honor of Rotonda’s dog, Jordan, who he adopted in 2009 during a challenging time in his life. He said he chose Jordan because she was alone in the back of a Florida shelter, where she had been for three years. In his own words, they became best friends, and he was moved to action after she died in 2018.
“Jordan gave me confidence and helped build a fire in me to go across the country and show people who Jordan was and that there were a lot of ‘Jordans’ out there,” he said in a Jordan’s Way interview.
Jordan’s Way fundraisers have a big emphasis on fun, with Rotonda hosting impromptu challenges, dares, games, and maybe a dunk tank and a few cans of whipped cream on a few willing faces. At the heart of the show is emotional storytelling with a focus on the dogs that need the most attention.
“This event isn’t just about raising money,” HLCR Executive Director Brittany Osbourn said in a media release announcing the Jordan’s Way visit. “It’s about shining a light on the dogs who just need a second chance and the incredible people working to give it to them.”
Highland Lakes Canine Rescue’s mission is closely tied to Jordan’s Way, as the shelter specializes in taking in dogs that normally don’t get second chances. Many have challenging medical or behavioral conditions.
The shelter has also committed to sharing 50 percent of the money raised with other local animal rescues that suffered losses or setbacks due to Fourth of July weekend flooding in the Texas Hill Country.
Founded in 1999, Highland Lakes Canine Rescue is a nonprofit, no-kill shelter located just outside of Marble Falls. All donations go directly to supporting medical care, behavioral training, nutritious food, and enrichment for the dogs in the shelter’s care.