Debate over development’s signs heats up in Horseshoe Bay

HORSESHOE BAY — Proposed changes to the city’s strict sign ordinance including exceptions for the Summit Rock development sparked a debate among residents and the business alliance Aug. 28 during a City Council meeting.

No action was taken.The city has had a stringent signage policy in place for years, which has been challenged in the past by the Horseshoe Bay Business Alliance. Summit Rock is primarily owned by the Horseshoe Bay Resort.

ILLUSTRATION: Horseshoe Bay residents debated a variance request involving marketing and promotions signs for the 1,500-acre Summit Rock development, primarily owned by Horseshoe Bay Resort. Many of the signs are 8 feet by 4 feet and would need to be approved by the city, which has a stringent signs policy. Rendering courtesy Horseshoe Bay Resort