A ribbon cutting for NXTLVL Marine LBJ in Cottonwood Shores is Feb. 1. Staff photo by Jennifer Fierro
An upcoming ribbon cutting for a new marina and a fall completion date of a market and fuel center has Cottonwood Shores officials reassessing — and anticipating — economic development in their small municipality.
The ribbon cutting for NXTLVL Marine LBJ, a boat dealership and repair shop, is Feb. 1 at its Cottonwood Shores location, 4011 FM 2147. And after building permits were issued Dec. 29 for TXB Market and Fuel Center, officials are aiming for a fall grand opening of a new store at 3702 FM 2147.
“The face of Cottonwood Shores and (FM) 2147 will totally change,” City Administrator J.C. Hughes said. “We’re going to get involved in economic development (by) enticing businesses to come to Cottonwood Shores. We’re going to go after the kinds of businesses we want. We’re starting now with NXTLVL and the TXB.”
That means taking a hard look at the existing businesses already in the region and zeroing in on the types of retail shops that aren’t offered in the Highland Lakes, such as high-end cookware.
“We want to go after destination-type businesses that attract people to unique stores to come here as a destination location,” Hughes said. “We’re not going to compete with local businesses. They’ll be unique in bringing in people who normally don’t come here.”