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The Picayune newspaper growing into monthly magazine

The Picayune is growing up — again. In its almost 28 years as the eyes, ears, and voice of the Highland Lakes, The Picayune has evolved with the times. Jan. 30 will be the last edition of The Picayune newspaper to be thrown on your doorstep. Next month, look in your mailbox for The Picayune Magazine, a monthly publication backed by a vibrant, interactive website and an email newsletter that will continue to keep you informed about and connected with the life and times of this area that we all know and cherish.

Community has served as the cornerstone of The Picayune since it hit newsstands and driveways on April 17, 1991. The Picayune was new to the community, but the owners and staff were not. Lee and Dan Alvey brought decades of combined experience in the newspaper business to form Victory Media, a company that grew from a small weekly free-throw paper to a media conglomerate that includes magazines, email newsletters, multiple websites, and a radio station, all now operated by their daughter, Amber Weems. Victory Media is a family-oriented, family-run local company with deep roots in the Highland Lakes.

From black and white to color, The Picayune has constantly grown in both size and scope along with the Highland Lakes, ushering in new products as the media world transformed from print to digital. Joining the Victory Media family as the weekly newspaper grew in popularity and strength have been The Picayune Area-Wide Phone Book, The River Cities Tribune (which eventually grew and changed into, and 101 Fun Things To Do in the Highland Lakes magazine and its sister site, Not too long ago, Victory Media added KBEY 103.9 FM Radio Picayune with its website as another way to reach out to Highland Lakes residents and visitors.

At the heart of The Picayune — always — is reporting and writing about what matters to the community. The Picayune Magazine promises to keep its commitment to its Highland Lakes home as it forges a new path into the future of communication.

Best part: It’s still free after all these years!

3 thoughts on “The Picayune newspaper growing into monthly magazine

  1. Oh now how will I get the HEB circular?

    I’m sure it is about the bottom line. But y’all gotta do what’s best for you.
    I guess we’ll have to subscribe to the other rag, but I liked the Picayune better.

    Sorry to hear of Dan’s passing, too. He was a good man

  2. So sorry to hear the picayune is going away. I have enjoyed reading the paper every Wednesday and the updates that I get online. Its nice knowing what’s going on in town. Sad to see it go.

    1. Hi Liz,
      I just wanted to thank you for reading The Picayune, but we’re not going away. In fact, we’re changing into something very special with the new monthly The Picayune Magazine debuting in February. We thought long and hard about this transformation, and we knew it initially might raise some concerns among our loyal readers and the community. The monthly format allows us to continue to write articles that are truly about people in the community, and in a manner the Highland Lakes deserves. The Picayune Magazine will be full color and bring the Highland Lakes to life on the page in a manner not seen until now. We’ll continue to cover events and promote activities as well as publish other articles online at In fact, I think you’ll see the website flourish even more with the emergence of the magazine. It’s a change, yes, but one we’re excited about, and we hope you’ll join us for this incredible adventure. If you have any questions, feel free to contact me at or (830) 693-7152. Thanks so much for reading The Picayune, and I hope you’ll continue with the new The Picayune Magazine.
      Thanks again!
      Editor Daniel Clifton

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