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MARBLE FALLS — Officials hired the former city of Buda tourism director to fill the top spot in the tourism department at the Marble Falls/Lake LBJ Chamber of Commerce.

Alisha Workman is scheduled to take over the duties of director of marketing and tourism with the chamber Feb. 19.

Workman is a Certified Tourism Executive and vice president of the Texas Downtown Association. She holds an Master of Business Administration in marketing from the University of Phoenix and a bachelor’s degree in English from Hendrix College.

“She brings a wealth of marketing experience with her, including developing marketing strategies, destination development and leading new tourism-related efforts,” chamber Executive Director Bill Rives said. “I have no doubt that her insights, energy and innovation will lead Marble Falls to new levels of success.”

At the chamber, Workman’s duties will include promoting Marble Falls and the surrounding areas as a destination for historical, recreational, tourism and business activities, he said.

Workman will work closely with chamber staff to coax visitors and groups to the region during “non-peak” periods of the week, he added.

“We’re so close to major metropolitan areas, and I believe that Marble Falls has the facilities and amenities perfect for executive retreats, regional conferences and the like,” Rives said. “She will help us develop in so many ways.”