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MARBLE FALLS — A cherished tradition of hanging banners over roadways by Pedernales Electric Cooperative crews to promote festivals, fairs and plays could soon be a part of Highland Lakes history.

The banners are coming down next year and nonprofits looking to advertise their events will have to find other ways to get their message across — including social media and print, say officials.

“It’s (about) safety,” PEC spokeswoman Kay Jarvis said April 19. “We’re going to phase it out and make sure it’s done by Jan. 1, 2013.”